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Guides and Articles

How can your company best achieve GDPR compliance? How do you have to implement the requirements of data protection law in practice? What is the relationship between GDPR and national law? Our free data protection guides give you concrete and practical answers!

Reach measurement with or without consent?

Current EDPB guidelines require consent for reach measurement using IP collection, which the German Data Protection Conference (DSK) contradicts (at least indirectly). What should companies do now?

Data Free Flow with Trust (DFFT)

How can data be exchanged securely and reliably on a global scale, without jeopardising the protection of privacy and personal data protection? DFFT could provide the answer to this – but faces a lot of challenges.

Can competitors issue warnings for GDPR violations?

The CJEU rules on whether the GDPR has a blocking effect vis-à-vis national competition law. The consequences could be expensive for some companies – but are not the end of the world.

The European AI Act

The EU’s regulation of artificial intelligence – a brief overview of the AI systems covered and the corresponding obligations of the involved companies.

Legitimate interest in direct marketing

How can controllers lawfully process personal data based on their legitimate interests in the context of direct marketing? The EDPB provides guidance.

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