Marketing and data protection
Data protection compliant marketing is often a challenge. Our lawyers explain to data controllers how they can successfully market in a legally compliant manner under the GDPR.
DMA fine imposed on Google
We explain the fine imposed by the European Commission under the Digital Markets Act and outline the opportunities that the regulations governing Google’s platforms may present for providers.
AI transparency requirements in marketing
When must AI chatbots, as well as image, audio, and video files and texts created or modified using AI, be labelled as such?
Reach measurement with or without consent?
Current EDPB guidelines require consent for reach measurement using IP collection, which the German Data Protection Conference (DSK) contradicts (at least indirectly). What should companies do now?
Legitimate interest in direct marketing
How can controllers lawfully process personal data based on their legitimate interests in the context of direct marketing? The EDPB provides guidance.
GDPR-compliant use of call centre systems
Which data protection regulations apply to call centres and what you need to consider especially when using AI-based systems.
German Federal Cartel Office’s antitrust action against Meta
Can an Antitrust Authority also refer to data protection aspects when prohibiting certain processing activities? What would be the impact on companies in Europe?
Dark patterns on websites
In its Guidelines, the EDPB explains which forms of dark patterns should be avoided under data protection law.
The end of Google Analytics in Europe?
Why the traffic analysis tool is actually not usable under the GDPR, what the European supervisory authorities have to say about it and what you as a website operator should definitely do.
Can Google Search Console be used in compliance with data protection laws?
What data Google Search Console collects and what website operators need to bear in mind when using the popular webmaster tool.
The transfer of the IP address via Google Fonts when visiting a website is unlawful
A website user receives EUR 100 in damages from a website operator for unlawful linking to #Google Fonts. Find out why this is a violation of the #GDPR provisions in our discussion of the ruling.