E-marketing under Irish data protection law

Part 3 Section 30 of the Irish Data Protection Act makes it an offence for companies or corporate bodies to process the personal data of a child for the purposes of direct marketing, profiling or micro-targeting. These actions are punishable by an administrative fine.

For more details regarding the right to object in the context of direct marketing, see Art. 21 (3) GDPR, Section 12 “Rights of the data subjects“.

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