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Swiss Representative in accordance with the Data Protection Act

Olivia Satchel

Olivia Satchel

Guest author from activeMind AG

On 1 September 2023, the new Federal Data Protection Act (DPA) will come into force in Switzerland. Many data controllers located in the EU or third countries who process personal data from Swiss data subjects will then need a representative in Switzerland. We summarise the important information on the new Switzerland representative for you.

The most important questions and answers about the Switzerland representative

The new Swiss data protection law is based in large parts on the EU General Data Protection Regulation (GDPR). It is therefore not surprising that a mirror image has also being created of the EU representative, as required by Art. 27 GDPR for companies outside the EU, or the UK representative, as required by Art. 27 of the United Kingdom General Data Protection Regulation (UK GDPR) from companies outside the UK.

In addition to many similarities between Swiss representative and EU representative, there are also some differences resulting from ancillary Swiss laws:

Who must appoint a Swiss representative?

Art. 14 DPA contains the requirement for the mandatory designation of a representative in Switzerland. Accordingly, private data controllers must designate a Swiss representative if the data controller’s registered office or place of residence is outside Switzerland and the data controller processes personal data from people who are in Switzerland.

The data processing must meet one of the following requirements:

  • The processing is related to the offer of goods and services or the observation of the behaviour of persons in Switzerland.
  • This is an extensive processing.
  • This is a regular processing.
  • Processing entails a high risk for the personality of the persons concerned.

In addition, the Eidgenössische Datenschutz- und Öffentlichkeitsbeauftragte (EDÖB) (the Swiss data protection authority) may also order, as an administrative measure within the meaning of Art. 51 DPA, that a company domiciled or resident abroad designate a Swiss representative.

How to find and choose the best Swiss representative

Your representation in Switzerland is the first point of contact for both supervisory authorities and affected data subjects. That is why you should pay particular attention to legal professionalism and communication skills when choosing a representative in Switzerland. After all, the reputation of your company in one of the most lucrative markets in Europe is at stake.

Furthermore, it is advantageous if your Swiss representative has a comprehensive understanding of your data flows and processing activities. Demonstrable experience from different industries as well as in dealing with supervisory authorities and in court, if necessary, is strongly advised.

Our partner activeMind.ch offers companies the appointment of an expert as Swiss representative. Benefit now from many years of experience with Swiss data protection law and the GDPR all in one!

This article was first published in German by our partner activeMind AG.