The Danish Cookie Law includes specific requirements about the level of information required to be given to users of a website. The consent of the user to cookie storage must be informed and can be implied or active. The information must state the purpose of the use, the duration and the name of the entity/person storing the cookies, and the users should be offered the right to object to further storage of or access to information. The information provided must be clear and sufficient.
There are two exceptions when consent is not necessary:
- the storage has the sole purpose of carrying out communications via an electronic communications network, or
- the cookie is strictly necessary for the provision of a service to a user, and the user has specifically requested such service.
The enforcement body is the Danish Business Agency (Erhvervsstyrelsen). Guidance can be found here: https://danishbusinessauthority.dk/sites/default/files/cookie-exec-order-guidelines-english-version.pdf (in English).